UNDERSTANDING THE USERS
This project began with a data driven design approach to gather quantitative data with a large sample size.
This data would be used to establish how drivers were most and least efficient, how runs were structured and the pain points of each run.
A primitive app called 'Run Capture' was created to track driver geo-location without need for driver interaction. This was rolled out state-wide for multiple franchises and runs.
Drivers could also add additional optional information about each stop such as errands performed and items delivered.
By displaying these back to the driver as live statistics, it subtly encouraged drivers to out-do each other.
This gamified the experience of data collection, providing a wealth of data about how many clients and errands completed in given timeframes in different areas.