APPLE TV & SMART TV
Insights from customer experience research showed that fans consumed different games on different mediums for different purposes.
Big games involving their favourite teams are watched with mates, live and on the big screen.
This meant either meeting at the pub or crashing on the couch a mate who has Foxtel.
This underscored the importance of supporting smart TVs and streaming devices first such as Apple TV, Google Chromecast and Fetch TV.
Cross Platform Consistency
Each TV platform was vastly different to design for, yet we wanted to ensure consistent navigation. Apple TV had only just released support for third party apps, so we had to adhere to very confined templates, meanwhile Fetch TV designs were mandated by Fetch themselves.
To accomplish this, we performed a card sort to determine the best section hierarchy, mandating that this be applied to every platform for consistent navigation regardless of the page layout.
To prevent 'spoilers' we separated match content from news and results, while also implementing a unique 'show scores' feature for casual viewers who prefer to take a peek and see whether a match is worth watching.
Leveraging the Details
Each TV platform had its own advantages we leveraged to provide fans with a richer experience.
For example, on Smart TVs such as Samsung and LG, there was no constraint in terms of visual elements such as the colour of tabs and backgrounds.
This allowed us to create designs which were less template driven and more closely mirrored the UI design of the mobile platforms.
Apple TV by contrast, was more limited in terms of structure but we were able to utilise parallax animation to make each match pop.